Motorcar Parts of America

Volume: 2
Date: Spring-Summer 2010

catalogManufacturing and supplying the highest quality
starters and alternators is only half our battle. Cataloging them is the other. We know that if it’s not in the catalog, it just isn’t getting sold. Over the past few years, we have focused heavily on our cataloging operations and the result: our very own, proprietary production information database and cataloging system. What was originally intended for internal use only, now doubles as our own print and online cataloging system currently in use for our Quality-Built and Xtreme Heavy Duty in-house brands. (Our Quality-Built 2009 print catalog just won an award from the AIA!) MPA’s cataloging system, which comes in ACES & Legacy formats, offers standard main lookup features such as part number, OE part number, industry references (i.e. Lester) and competitive crosses. Every MPA base part number features full color images including 4 side/front/side/rear angle views and basic attribute information such as pulley, clocking, etc. The database also serves as an advanced market research tool, linking to applications through vehicle registrations, which serves as a guide for developing new part numbers and analyzing
product life cycles. The system also allows us to develop custom, specialty
catalogs by application (i.e. Reman Heavy Duty Agricultural Starters only).
Our catalog in total offers our customers 98% coverage for all AAIA applications 1968-2009 with Polk over 1,000. We are often first-to-market with late model coverage new additions (232 just added). We also have a Consolidation Committee that meets quarterly to reconcile consolidation opportunities (similarities in form, fit, function and application) to offer a more concise, high quality line of starters and alternators.

For a copy of one of our catalogs, simply call
800.890.9988